The print on demand model services are becoming more main stream and naturally are becoming central to the business model for a number of publishers. This is particularly true for those publishers who are willing to print what are likely to have small target audiences. One of the issues this raises is marketing. One of the ways libraries obtain books is through major book vendors who obtain a stock of the books and make them available through approval plans, etc. If a publisher publishes only through POD, a new form of marketing will be required…
Technology Rewrites the Book – New York Times
The print-on-demand business is gradually moving toward the center of the marketplace. What began as a way for publishers to reduce their inventory and stop wasting paper is becoming a tool for anyone who needs a bound document. Short-run presses can turn out books economically in small quantities or singly, and new software simplifies the process of designing a book.
Tags: Technology Trends