Manipulation 101

Advertising. It’s the type of major people either hate or go into. I chose to go into it and even I wonder what I’m thinking at times. In essence, advertising is the art of manipulation. All day you ask questions: What will make people want this? How are they going to go from the desire to buy to the actual purchase? If you’re selling an idea or image, how do you change perception? For me, it’s perfect. Constant questioning means constant thoughts and constant... Read More

School Again

My last entry I wrote a list of all the things I wanted to do before leaving Boston. I obviously had forgotten my school schedule. Maybe it is because I was abroad last semester and spent the last two months of my semester in an internship, but I really forgot how much homework I get assigned! What with work, school and adlab, I would be lucky to get two of the things on my list crossed off. That being said, I am actually interested in all my classes for the first time in my entire... Read More